The amount of targeted traffic at Facebook is enormous, and online businesses are adding significant revenue to their bottom lines. How’s your advertising going there at Facebook? The rest of this article is all about Facebook advertising, and we’re going to share three solid tips you can put to work, immediately.
One of the most effective tips when you’re advertising on Facebook is to send the traffic to your Facebook fan page. It’s necessary to learn about fan-pages, why they’re effective, and then how to market them for visibility and traffic. You can direct people straight to your website; however you can achieve higher conversion rates when you send the to your fan page, first. The reason for this is Facebook users find it easier to like a page and become a fan, which means the conversion rate will obviously be higher. It’s just numbers and marketing, so the simple strategy is to collect as many fans as possible because then all of those people will see your offer. But you need to prove this for yourself, so that’s easy for you to do and you should do it. What? No fan page on Facebook? If you have an account with Facebook, then it’s really pretty straightforward to make a fan page. But you do need to understand that it’s not as easy as just having a page and get fans to join you. It’s necessary to find a way to compel people to interact on your fan page, and then they can see your website and check out your offers. The more attractive you make it for people, then you will see a better response from them.
When advertising on Facebook, don’t forget that there are highly passionate group of individuals and as advertiser, it’s your job to tap into them. What you must understand is that passionate people click on ads that say something personal to them. You should focus on acquiring an passionate reaction to your ad from targeted customers. The simplest way to do this is to advertise to those emotional people and get to them through the ads. Once you understand this general concept, it will get easy for you to get targeted responses to your ads, which will give you more for your investment.
One additional approach are the engagement ads for the home page viewers – everyone. This isn’t for everyone, of course, and we realize that because these ads need one to have the necessary budget. If you wanted to run a marketing video, then you can do that with this ad space. These ads cost a lot, and probably the businesses and people with the means to do them will already have heard about them.
Do not forget to use keywords to get more from your campaign. If you are going to only target via demographics, then your aim is too general. It only works on its own when your product is wanted by the masses or when you can’t really use any targeted keywords because the market is too broad. But if that’s not the case, then you should target the keywords because when your ads are relevant they tend to get a higher click through rate, which obviously leads to higher conversion. Search engines like Google have their own methods for testing relevance and giving your website a quality score. Even though Facebook does not have this type of format, it does follow the same concepts. It just makes sense; stronger results are based upon relevance. In conclusion, Facebook is growing and if you want to benefit from it, you must do a lot testing for your ad campaign to succeed.
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