If you want to get to the coveted number one position on Google for your chosen keyword or keyword phrase, you’ll need more than luck. You’ll need a strong understanding of SEO related techniques. You can find many of these techniques for free but it could take you a good deal of time to separate fact from fantasy.
To succeed with SEO, you should focus on those techniques that have been proven to generate improved rankings over the long term. There are many strategies being used today that may help in the short term but can only get your site banned. Here are the most effective techniques Ive used to dominate search engine rankings for almost any keyword.
Choose your keywords very carefully. Did you know that you improve your chances of success for any website, jump page, or blog go up by more than 200 percent if you choose keywords carefully. By finding keywords that receive a fair number of searches yet have minimal competition, you can quickly and easily reach top placement. Start with internal navigation. Develop a simple navigational structure for your site. Use your keywords for these internal links and make sure navigational items are used consistently on each page. By having your keywords in your navigation, search engine spiders and browsers know where to find important content.
Meta Tags are extremely important. So many people think that meta tags no longer hold any weight. The truth is that meta tags are just one of many factors affecting search engine rankings. That being said these tags are needed to validate to web site spiders that your content is consistent with your tags. Also, consider that meta tags drive how your search listing appears in search results. You want to provide something that is informative and encourages users to click through to your website.
Make sure your web site is fast to load. Search engines want to make sure that browsers are having a good user experience. Nothing is more annoying than to click on a top search result only to have the page load slowly. Most users don’t have the patience to wait for pages to load and neither do the major search engines. Focus your efforts on fast load times and you will see higher rankings as a result.
It’s all about developing inbound links. Today’s leading search engine, Google, uses a complex algorithm that puts a significant amount of weight on the number and value of in-bound links. The patented formula of Google PR captures the value of more than one hundred and twenty factors associated with each and every web page on the Net. Many of these factors are dependent upon link value and significantly influence Google search results.
The majority of search engines will never reveal their true criteria for evaluating web sites and generating rankings. We do know however what top web sites have in common when we analyze the top ranked sites across disciplines. As a result search engine optimization best practices have come to the forefront and can be applied to virtually any website or blog.