If you promote affiliate programs, I cannot stress enough the importance of owning a website. With the advent of Content Management Systems (CMS) such as WordPress and Joomla!, you need not know the first thing about HTML to create your own website. Realize that your website is the foundation to your affiliate business. This is the tool which you will use to build your customer based. With that being said, I am going to share five tips with you to turn your website into a marketing magnet.
1. Keep Things Uncomplicated
Have you ever visited a website which has given you a feeling of being overwhelmed? The website is so busy that you do not know where to begin. Most visitors encountered with such a situation hit the red “X” in the right hand corner of their screen and exit. Thus, when promoting your affiliate programs on your website, remember to keep things simple and clean. Do not dedicate time to explaining to the reader why your offer is so great. Rather, the focus must be on the reader. You have to convey in a basic, straightforward manner, what the benefits are for them should they take advantage of your offer. Bullet points with a slightly larger than average font tend to work well in such situations.
2. Keep Your Website Clean
Just remember that when it comes to your website, you can add all of the pages that you want. Therefore, there is no need to try and fit everything on one page. Rather than using one page to promote three different offers, give each offer its own page. If you wish to refer to another related offer, simply add a link. If you are worried about blank space, fill it with a related image or video. The more simple you keep your page, the more appealing it will be to your visitors.
3. Provide Visitors With The Tools To Tell Their Friends
Have you ever heard of viral marketing? Viral marketing can put your affiliate business on a whole different level. This occurs when word of your offer multiplies throughout the internet by one person telling four people, four people telling three people, and twelve people telling six people, etc. Of course, those numbers are arbitrary and for illustrative purposes. However, my point is that you need to provide your visitors with a mechanism to email your page to their friends directly from your website. Both Joomla! and WordPress have a mechanism built in which allow a reader to email your webpage to their friends directly from your website. Thus, had you written a stellar product review for an affiliate product which you are promoting, viewers of this review to email it to their friends directly to their friends.
4. Give Then A “Call To Action”
Here is where you tell your visitor what action they are expected to take. Think of it as a friendly suggestion. For example, I am sure that you have been on a website which you have seen a link which states, “Read More” or a button which states, “Buy Now”. Such conveyances simply tell the visitor what they are expected to do next.
5. Make Sure That Your Website Has a Blog
A blog on your website serves more than one purpose. First of all, you want your visitors to get to know you. A great way to do this is to keep a regularly updated blog. Keep in mind that people are more apt to purchase products and services from someone who they feel as though they know. Secondly, the search engines like to see regularly updated content which is relevant to your niche market. A blog provides the search engines with just that. This updated content factors in on your rankings in the search engines.
Of course, the end goal is to get show your niche market that the products or services which you promote via your affiliate programs can solve a problem for them. How you structure your website will determine whether or not you are able to adequately convey this very important message to your visitors.
Make the best of Affiliate Programs which you promote be gaining a social media following. Utilize your popularity to the fullest by becoming a member of an Affiliate Network and promoting products relevant to your target. Taking these steps will put you in the driver’s seat in your target market