SEO, or search engine optimisation, is the process of improving the visibility of a website within search engine results. This is based upon phrases linked to a website’s content, product or services. Over the last ten years, SEO has become one of the most cost effective marketing means for business and organisations of all sizes. If you’re considering SEO there is more to it than just getting traffic to your site, read on to find out how.
More important than getting traffic to your website is getting good quality traffic to your website. But how do you know if your traffic is good quality or poor quality?
In essence, you need to understand how your traffic is translating. This means paying attention to what visitors are doing when they interact with your website. You should set yourself some conversion goals. These could include having a proportion of people getting in touch or making purchases. Then you can watch to see which proportion of people fulfil your goals and then note the conversion rate. This will govern the quality of your web traffic.
Don’t forget however, interaction of your visitors will depend on numerous features, from your site layout and design, to the services, content and products on offer. It’s imperative to check other criteria too to see whether your traffic is of a high quality. Check your bounce rates. A bounce rate is a percentage of web visitors who will land on a homepage and leave without clicking through to another page. The more visitors who engage with your site: the lower the bounce rate. Trying also analysing the time people are spending on your website, you can do this by making the most of Google Analytics free tools.
When you look at the quality of your site traffic you will be able to understand if your SEO campaign is working for you. If not, try changing your keyword choices. This will involve editing content or your site itself.
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