Succeeding online takes more than a firm understanding of online marketing. Even if you've mastered paid search and online advertising, you still need to focus on getting your site listed high in the organic rankings. Doing so creates an ongoing stream of targeted traffic. In order to achieve success in this area consider using an SEO consultant with a proven track record. This is often more affordable than people think and pays huge dividends. Read more »

The best way to achieve top search rankings is by focusing on keyword research. As a search engine optimization consultant, I've worked with hundreds of companies that miss the important step of keyword research. Achieving number one rankings is largely based on the competitiveness of the keyword phrase you are trying to optimize your website for. If your competitor is in the top spot with a well entrenched web site, then your chances of out ranking him may be limited. Read more »

When occasions get tough, you should be taking a closer look at your marketing funds. The reason is that when others are cutting down their spending on advertising and advertising and marketing, it's a good opportunity for you to expand your marketing devote. By increasing your marketing shell out at a time when your competitors are pulling back, it is possible to acquire much more clients at a lower cost. This can aid within the immediate term and when the economy improves. Read more »

For anyone who is doing business on the web there is no doubt you've been hearing about Microsoft's latest search engine release called Bing. Bing promises a new user experience for those surfing the web. This is a pretty necessary rework of Microsoft's previous search in an effort to compete with both Google and Yahoo. There appears to be more press than ever covering this launch as Microsoft is seeking to make radical changes to their business model. Read more »

Be careful when you hear that search engine optimization is totally free. The truth is that organic results themselves don't cost much of anything but the effort required to achieve those results are expensive. Whether you are paying someone to optimize your website or build links to your web site, achieving top rankings for your website require time and money. Read more »

If you want to get to the coveted number one position on Google for your chosen keyword or keyword phrase, you'll need more than luck. You'll need a strong understanding of SEO related techniques. You can find many of these techniques for free but it could take you a good deal of time to separate fact from fantasy. Read more »