Individual online marketers often do not fully understand the implications to their marketing when considering authority sites and mini sites. People just starting out with online businesses may not know how to decide which kind of website to create. You really need to consider a variety of factors, including the kind of business you want to build and the way Google and other search engines operate.
Some people prefer to build mini sites because they want to start making money as soon as possible. This technique can work in some cases. But we would caution you about permanently adopting the “quicker profits” attitude because that will cause you to miss out on many things. Rather than target a broad market, for example, you could split it into many smaller niches, each based on a profitable keyword or two. This would be the basis for a collection of mini sites, each one based on one of your keywords. If this is properly planned, you could have several sites that rank well for your chosen words. Of course, it’s fairly obvious that mini sites are not looked upon favorably by Google.
Sometimes people are only interested in a particular aspect of a given market or niche. There is no shame in this at all. Sometimes you’re only interested in that very thin slice of the market known as a micro-niche. For these very targeted marketers, mini sites perform much better than authority sites. With the latter, you can target just one or two main keyword phrases very easily and often rank very well in a short time. Of course, this depends largely on the amount of competition focuses on these specific keywords. In all honesty, you can also target micro-niches inside authority sites too. But if you have no interest to do so, then the mini site is the best choice. The decision about a mini site or an authority site can be looked at from many angles. For example, let’s say you have 10 mini sites and one large authority site. Then let’s think about getting traffic to each situation. You will need to duplicate your traffic building efforts times ten for the collection of mini sites. You’ll also have to dedicate time and energy to drive traffic to the larger authority site. But with an authority site you can target different pages within the one site. This allows you to actually leverage your time. Plus you benefit from the inherent “stickiness” value with the larger site. Since the content on mini sites is so limited it is difficult to make them very “sticky.”
An authority website gives you the opportunity for greater credibility at a faster rate. Large sites filled with helpful information are just more credible to visitors. It is a natural tendency to begin thinking the person behind the site must know what they’re talking about. For some people, this is all that is needed for credibility to be established. This rarely happens with mini sites. That doesn’t mean it never happens only that it happens rarely.
More people than you realize have wondered if a network of mini-sites is better than one big authority site. But it is usually the lesser experienced person who has a hard time with this. Different things appeal to different people for all kinds of reasons. You will be happier doing business with those things that attract you. The site structures have similarities, and we feel it is best to understand what they are because that will be valuable knowledge.
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