Despite the fact that in the process of SEO for your website and online business you will most likely find out that there are numerous techniques and methods that developed search engines think about as undesirable and many sites not only lose a good ranking but get banned and flagged when using some of those. There are also some standard methods followed within an SEO procedure that can lead to banning or at least lower ranking, if not used properly.
Always remember what fonts and colors you are going to utilize in your website. Same color font-same color background are considered by all major search engine as a naughty method and you should know this. This method is commonly used by web masters who either want to conceal some parts of the content or are up to some illegal tricks. Search engine is not considering the style and colors when grading the web pages so you must not consider it also. Same applies to color combinations. It doesn’t mean that you like the color blue web page, the white table with blue fonts and backgrounds on the screen with some effects you can use this. If you do you get flagged because the web crawlers will see a blue font on a blue background. It is a commonly mistake by some beginners to overlook.
Do not follow other website that has excessive graphics and multimedia. First thing first if not well arranged your website will look like a circus and will surely confuse the average visitor and second it is completely ineffective for the crawlers, as they are made to read and distinguish text and text only. You really need and you should work thoroughly in having a rich content website. Unquestionably you need some graphics so as to make your site presentable but you should not over do it.
Unplanned optimization could lead sometimes to over optimization and you should always consider this. A broad usage, the density of keywords and meta tag elements is usually appreciated by the search engine. To understand it better, you should keep the natural flow of text to make it readable and easily understandable. You cannot achieve anything if you overdo it.
In comparison, you can be mistakenly labeled as spam and lose your ranking if you won’t get banned. If you can feel you are overdoing it, try to slightly de optimize your site. Monitoring and updating should not be disregard because this can help you avoid and correct some mistakes whenever you want.