Pay per click provides a new way to generate target traffic to your website. Normally, in the old days most internet marketers were focusing in the free traffic because they thought that it is the best sources. Whoever, today to get free traffic from Google or any search engines you must pay for back-links which made it not free source. In the other side PPC provides laser targeted traffic and unlike free traffic you do not have to wait months to get the traffic.
The concept behind PPC is simply that you do not have to pay for anything until a customer come to your website. If your ads appear in a publisher site 1000 times and only ten customers click on it, then you will only pay for the ten clicks. If you have an affiliate site and you make one sale every ten visitors and each click cost you .10 cents then you are for sure will makes big profits.
The top three pay per click programs on the internet “Yahoo Search Marketing, Google Adwords and Microsoft Adcenter”. Any source of these pay per click programs can gives your site the traffic that you need, but before you choose any source you should learn what are the cons and pros of it.
Google Adwords advertising program is consider the best PPC program on the internet. Not only the internet marketers are using it but also the big companies started to use it as a source of advertising besides the television advertisements. Google adwords program is divided into two categories the search engine placement and the publisher placement. In search engine placement you specify which keyword you want to rank for it whiles in publisher placement your ad will appears in one of google publisher sites that is related to your site niche. Internet marketers prefer Google adwords because the ranking algorithm is not based only on the higher bidder, but also based on the quality of the websites and ads.
The second position in the top three PPC list goes for Yahoo Search Marketing. Yahoo is not like Google because in Yahoo search marketing you can get the top position by paying more money and this means there are no weigh for your site quality or your ad.
Microsoft Adcenter takes the third and last place. Many internet marketers do not know this program and even the people that know it does not try it since it is new and not old like Yahoo and Google programs. The few internet marketers that tested it said that it will be the future generating of PPC programs. Many gurus think that Microsoft will integrates this system into the windows and the ads will appear not only in Bing search engine, but also in the windows widgets or desktop.
Finally, to get massive targeted traffic to your affiliate sites you should use one of the pay per click programs and you should start with google adwords.