Online Reputation Management, or ORM is the monitoring or addressing search engine results pages, or SERP. ORM also picks up content from other online media such as YouTube or Facebook. ORM has become important in recent years because of how the affect an Internet search can have on an online business.
Most business owners or operators don’t think twice at how their site is searched, which is a problem. Since the wave of the Internet hit us, the way we perform Internet searches and use online media and social networking has changed how we look at businesses. With the rapid spread of communication and data, Internet searches have affected online businesses negatively.
As the use of the Internet became more widespread, the way we search the Internet changed. A simple search became so powerful and affected many online businesses. ORM originally came about when there became a demand to change how Internet searches affected businesses.
Marketing and brand managers and PR representatives devised several ways to help improve online reputations and at the same time, maximize SEO. Some of their strategies and techniques encouraged online businesses to take the plunge and get involved with social media and networking. Social media and networking has done wonders for our communication and social interaction. Why can’t businesses get on board as well?
Blogging and Facebook used to be something that was associated with younger generations, however it has grown to become something everyone does online, now matter its purpose or function. This goes for online businesses too. Most professionals today have a Facebook page and write a blog. Some even hire writers to contribute to and maintain their blog for them. Either way, contributing and getting involved in social networking will no doubt increase your online reputation.
Blogging on a regular basis will not only make you more credible, it will also help you attract new readers and potential customers or clients. Now who wouldn’t want that? Blogging also pushes out any negative press that might be showing up in SERP when a user logs on and searches the Internet. The more positive and interesting content you can post, the more will show up in SERP, and over time, the negative posts will be pushed down a number of pages, out of the top search results.
Facebook pages and profiles and blogs are a big help. Think of how many people, of all ages, that use Facebook on a daily basis. Becoming a part of this great social networking web can connect your business will all kinds of contacts, groups, and of course, generate new customers or clients. The possibilities are endless.
The more blogs you write and post and the more content you make available, over time the bad press will be pushed out. As more and more content appears in search engines, any negative posts will be pushed down and kept out of the top search results. More readers will see the positive content you are posting, thus increasing your online reputation.
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