These six entrepreneurs share the creative ways in which they announce company wins. The good news? Your customers are ready to celebrate with you as long as you keep it authentic.
Post a screenshot.
Nothing beats that feeling of genuine excitement when you first receive good news. And you can spread the joy to your audience by making them feel as if they were there, too. Kris Ruby, president of PR firm Ruby Media Group, broadcasts exciting news just as she receives it by sharing screenshots.
“If your company recently won an award or was inducted into an association, post a screenshot on Instagram and Facebook of the email you received with the news,” she says. “This is an authentic way of sharing and makes your audience feel like they are reading the news right alongside you. We have used this tactic with clients and the posts garnered extremely high engagement.”
Tie it to what’s trending.
Brandon Harris, founder of marketing agency NuMedia, knows that a simple way to get your news to trend is to piggyback off of topics that are already trending. In particular, relevant influencers who have a large following are a great resource for spreading the word.
“If you can be creative and tie your news to popular trends, you can win points with your base and trend with the news. If there’s a popular influencer who’s a great fit, have them announce it to their followers,” he says. “Use your news to offer something appealing to your base in celebration to see if you can get a surge in business without devaluing your brand.”
Host a press tour.
“An ‘if you build it, they will come’ strategy can work wonders,” says Aaron Schwartz, co-founder and COO of international shipping company Passport. Whether you travel to another city or stay local, creating a sense of urgency will draw in more press contacts.
“Plan a trip to New York or L.A., or even stay in your hometown. Send a personal email to all of the relevant press you want to target about the news you have to share and let them know that you’re free for one-to-one discussions over a two-day span,” he says. “They’ll be likely to engage given that your story sounds urgent and interesting.”
Create custom celebratory swag.
Your whole office deserves to celebrate after a big company win, and decking them out in commemorative swag is a fun reward. Dan Golden, president of digital marketing agency Be Found Online, finds that offering unique, branded gifts is win-win because it is also an opportunity for employees and followers to engage on social media.
“This year, to celebrate our sixth year in a row on the Inc. 5000 list, we created custom six packs of beer. Everyone in the office got a six pack, and we shared pictures on our social pages and blog,” he says. “It was a funny, engaging and useful way to casually spread the word, and one that reflected our fun culture.”
Have your customers announce it.
John Rampton, founder of scheduling tool Calendar, doesn’t save all the glory for himself — he asks customers to share news on behalf of the company. By empowering your customers as spokespeople, you can create authentic brand ambassadors.
“We’ve made different customers our spokespeople and had them announce it on their social media sites and online platforms,” he says. “We have found that our audience likes to hear what our customers have to say more than the company since that is what companies do all the time. This gets their attention.”
“Social is everything these days,” says Suneera Madhani, co-founder and CEO of financial services company Fattmerchant. Take advantage of social media’s ever-growing presence in the lives of your audience by meeting them on a popular platform.
“Creating a live Facebook video or Instagram story allows you to reach your audience in new, innovative ways. Consumers are already spending a lot of time on these platforms,” she says. “Consumers respond to authenticity, so speak from the heart and you’re sure to make an impact. All you need is your iPhone and some genuine excitement.”