The company goal is to give promotion to their potential clients the perfect reason to try XenServer vs ESX. They bet on premium management capabilities and enterprise support to cover the expenses and generate good revenue.
Citrix developed a new package called “Essentials”, which have several features like the high availability, a virtual lab automation engine, the Ardence VMs provisioning engine, the orchestration APIs, and a new set of technologies that integrate XenCenter with the existing SAN management products (called StorageLink).
This new tec. is introducing the following capabilities:
- StorageLink Gateway enables automated discovery and one-click access to native storage services.
- StorageLink Resource Manager makes common actions in native storage arrays visible within the virtualization, including provisioning, snapshots, and cloning.
- StorageLink Image Manager provides a centralized library of virtual images can rapidly deployed to any number of target XenServer hosts.
- StorageLink Connect offers a set of clearly-defined open APIs that make it easy to link XenServer environments to 3rd-party and enterprise frameworks.
As Citrix clients who bought the standard edition, they do not need to pay for subscription advantage. If you have more servers, you should virtualize the standard edition; by using free XenServer. Those who bought enterprise edition, can continue their subscription and get features like HA and new capabilities that will be added to the essentials for XenServer, Enterprise Edition product.
What is Citrix revenue, from all the mentioned issues, we say the following:
The income revenue can come from support, premium add-on’s to XenServer for clients that want and need them, as well as related products like XenDesktop. Citrix has a very low cost of R&D for XenServer as it derives from open source Xen. Oracle, Sun, Novell, and even Amazon EC2 help sub-sidize the costs of XenServer developing work as a result (even as some of Citrix’s work subsidizes these other vendors’ products). XenServer is as good as what VMware offers, but requires less than 10% of the working cost for Citrix. It’s the magic of the open source development model. Given how well XenDesktop seems to be doing, probably make enough money just on that to continue cranking out a good XenServer product. Also, they can easily subsidize one product with the revenues from another very easily, to achieve broader strategic goals. They do not do a P&L on each product line. While Vmware is a larger company than Citrix, they are not diversified and cannot make this kind of move quite as easily (though the thought of them giving away VDI, however unlikely, as a counter-punch is interesting to ponder). One of the strategic goals for Citrix with this decision is to make VMware’s efforts in virtual desktop harder, so that Citrix can protect its XenApp install base and XenDesktop ambitions.
To conclude, XenServer is like Christmas gift, hope you enjoy reading my essay…
Written by: jim Fonda