Embarking on your own business requires dedication. You need to have the financial muscle, the operational skills and the nurturing patience to get you through the start-up difficulties before realizing the rewards. But it can take more than that.
We’re talking about your reputation as company and the brand names you market online. Having an instant global market of billions who surf the net anytime of the day exposes you to all sorts of good and bad content. It’s the latter that has the potential for slander and libel that can bring your business down. Defamation of character is so easy to do as the internet is home to the freest forms of expression, good and bad, constructive and destructive.
So, what to do when you become a victim of defamation of character? There are a few ways that could help you manage online reputation and avoid any major distress to your company or enterprise. One way would be to quietly dispel any negative content by not doing any visible step to counteract it. That way, the ruckus will die down and eventually will be forgotten.
On the other hand, you can be aggressive about unflattering posts or unfounded and misleading product reviews against what you’re promoting online. One extreme measure is to haul offending posters to court and expect compensatory damages if you win the case. But that can take time and a big slice off your finances. In the meantime, your reputation is still getting a slow but sure erosion from unabated slander and libel.
Offensive online content is best addressed with the same strategies and tools that can bring your site the high online visibility it needs to succeed – SEO. Offenders won’t even know what hit them. They will simply find their sites pushed down 5 pages and beyond in the search engine ranks. Search engine reputation management is subtle but effective enough to protect your reputation online and thus ensure a continued online revenue stream for your online business.
Also, by generating positive content in your favor, especially among social sites that rank highest in search results, your online reputation will be able to bounce back. You will have a positive image once more which will eventually generate positive changes to your company.
The key to proactively neutralizing malicious online content about you is to remain vigilant and have a presence in popular blogs, forums and social sites. There are also online sites you can join to monitor your product whenever they get mentioned in these sites so you always stay on top. You can then marshal freelance writers or bloggers to post and submit favorable articles to correct misleading or unfounded attacks on your good name.
A determined effort towards brand protection against online defamation slander now goes hand in hand with marketing tools to maintain high online visibility. But online visibility has to be positive enough to get the traffic to your site. With the right SEO tools, you can be sure that your image online remains unsullied despite malicious efforts to bring it down.
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