Facebook touts 1.5 billion interactions for its Rio Olympics coverage with Michael Phelps video as the crown jewel

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While athletes went for the gold, Facebook achieved a new record of views and clicks for its own coverage of the Rio Olympics 2016. 

Facebook saw more than 1.5 billion interactions — likes, posts, comments and shares — related to the Olympics throughout the games. From Aug. 5 to 21, 277 million people participated in the conversation around the world, meaning Facebook users, on average, interacted with Olympics-related stories 5 times. 

The social networking giant did not provide an apples-to-apples comparison from the previous summer games in London. Back in 2012, Facebook announced 116 million posts and comments and 12.2 million likes to athletes’ pages, not on posts.  Read more…

More about Michael Phelps, Facebook Video, Rio 2016, Olympics 2016, and Olympics


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