I know all about the stress of looking for professional web design in Toronto because I have tried the best and the worst. Just like many others I started out just looking for the cheapest service so I could save some money and I paid the price for that. Today, I understand that it is important to find the highest quality service rather than the cheapest and I hope to help you understand this point as well.
When I talk about bad web design work I am not talking about bad color schemes or images that are less than ideal. Things that are visually unappealing can easily be fixed without a ton of web design knowledge. What I am talking about here are more substantial problems that result from a web designer just not clearly thinking things through. Let’s take a look at some of the horrible things that can happen when you hire a web design Toronto service that doesn’t do things properly.
Navigation is one of the worst things that could go wrong with a web designer’s work. Imagine going to a website and finding repeated dead links that lead you nowhere. Imagine trying to click into various subpages of a website and finding that none of them work or there is nothing there once you arrive. You wouldn’t hang around that site for long, would you? Of course not! Now, imagine shopping on a website only to find that the checkout system is dysfunctional. That doesn’t give you the secure feeling that you need to put your credit card numbers in to make a purchase.
It’s worth mentioning the checkout issue again. If your checkout system is difficult to use customers will lose that sense of ease that drives them to shop online to begin with. If they do go through with the purchase they probably won’t come back in the future. If the checkout system is dysfunctional they won’t trust your site enough to make a purchase, if it works at all. This will send them running away from you, passing negative word of mouth rather than referrals. You simply cannot be successful online without a fully functional, well designed checkout system.
The appearance and functionality of your website is a direct reflection on your business. If it is a complete mess because you trusted a web design Toronto company that didn’t know what they were doing or didn’t care enough to do a great job, then you will be telling all of your visitors that you are a mess. They won’t trust you and will turn to your competitors who have very professional, fully functional sites to offer.
It is devastating to find that your web designer let you down and your business has taken a major blow because of it. Rather than gradually becoming more successful you will be in a position of fighting your way back from a complete disgrace. You will have to prove yourself to customers that have previously written you off and overcoming negative rumors about your business will be very difficult.
Performing a little due diligence to determine the quality of a website design company is a must prior to signing on with any service. You certainly want to avoid the catastrophe of a website with poor quality design. Such a problem could outright sink your business.