Allow me to ask you a question. Have you ever wanted to establish a hosting company?
I know you may be convinced that it is too complicated and difficult. Believe me is not. It is probably easier than you think and has many advantages including making money for you. Here are some pointers for you to attain a successful hosting company.
Careful consideration of the subtle choices and options stated within the following ten steps will without doubt possess a profound effect on the long-term success of the start-up hosting company.
First step is you have to select the platform you want to operate. Unix is an open source program that makes it less costly than Windows and often times a more stable hosting environment. Most programs run on both operating systems like perl/cgi, PHP, and Flash. But only Windows can support ASP, .NET, MS SQL etc. If you’re not sure which to select, then you definitely might get a host company that provides both operating systems under one reseller plan.
Second step is you have to select the control panel you desire to use. Control panels change from very simple end-user functionality, fundamental reseller and administrative features, to very robust branding and billing capabilities such as the H-Sphere system.
Third step is you have to select your reseller hosting provider. This may be the most crucial decision you may make in beginning your web hosting company. Your hosting company is just like the reseller hosting company you select. This is just one of those cases where cheaper might not be better. Make sure that you reseller company scores on the criteria namely: customer support, the platform and control panel, account features and flexibility, the company’s reputation, years of experience in providing hosting and price versus features.
Fourth step is to set up your hosting plans and decide on pricing. You will need to offer a variety of plans from simple smaller plans, to medium plans, and top end plans. You need to avoid offering a lot of plans. A great number of plans could be three to five plans to start. Make certain you consider the competition and find out what features and price is on offer. Try to look for a distinct segment that nobody is filling out industry. It is always all right to oversell your resources as long as you can recover it by charging for individual resources and services for example IP addresses, web stats, domain registration etc.
Fifth step is you have to develop a business website. Reliable information along with a wise layout is an essential part. Make certain your website talks for your customer’s needs. You have to answer one real question that is in your potential customer’s mind constantly, “what is within it for me personally?” You need to reduce expenses time speaking with regards to you, and much more time telling your clients how you will solve their hosting needs with affordable quality website hosting and repair. Use as couple of words as you possibly can, but you will need to make certain your primary page has a minimum of 500 words. This is essential for search engine optimization and marketing.
Sixth step is you have to make your site e-commerce ready. You have to setup an SSL certificate, a reseller account and a payment gateway to be able to accept payments for hosting accounts. Make sure all of these features are supported by your reseller hosting company and control panel platform.
Seventh, you have to set up a support helpdesk. This is just a means for the clients to speak along with you concerning the support they require
Eighth, you have to set up your client billing. You will need to choose some kind of billing software and/or Reseller Gateway, preferably one that is integrated into your control panel system such as H-Sphere.
Ninth, create a welcome email. This is a must have for your new client signups. You will need to include things like a confirmation of the plan details, the DNS/registrar changes, a username and temporary password, a link to the control panel, instant access to FTP and email features and links to your knowledge base, FAQ and helpdesk.
Lastly, market your website. While time consuming and sometimes costly, effectively marketing your website is an invaluable tool that will keep visitors hitting your site and sales coming in thought the fiscal year. This is an ongoing effort that takes months and years to perfect. Some things to consider are current business acquaintances, friends and family, search engine optimization, paid advertising, affiliate programs and newsletters.