If you want to be successful with your solo ad, you should try to keep it real. In other words, you need to ensure the quality of your ad in all possible ways. In this article we will be studying three original ideas for solo ads that you can employ right away.
A critical suggestions for solo advertising that you should never forget is that you need to make sure your ad isn’t trying to hard sell something. The idea is to run your sales pitch by people when they visit your site and the goal of your ad is to get them there. An effective way to obtain a high level response from your ad is to create it as you would a pre-sell article. You need to show people what’s in it for them by explaining the benefits while also teaching them about the product. You have to show people that you are helpful and that you want to offer them a valuable solution.The mistake that many marketers make is they create solo ads with the mentality of typical advertising. One thing you shouldn’t forget is that the ezine provides these people with quality, targeted content. When receiving an email from the publisher of the ezine they expect to receive top quality information. Therefore, you need to make these people feel as if you care and are offering them valuable information, at the same time you are preselling them on your product. This should help you get a high click through rate and have more people visit your site.
You can also increase the effectiveness of your ads by offering people something free which will allow you to gather their contact information in return for the freebie. After you get an email or other contact data from them you can start to push your product by following up with them. The biggest benefit of doing this is that when you send your traffic to your opt-in page instead of your main sales page, you tend to get more conversions. By following up, this will give you’re the chance to convince potential clients that they should buy your product.
Another important issue is to ensure that your website is profitable and is generating great results before sinking your cash into solo ads.A solo ad shouldn’t be used for testing but as a way the increase profit levels. PPC ads should be utilized to tweak and test various aspects of your site. Only when you have a satisfactory conversion rate and are making sales, should you consider investing in solo ads. While solo ads can send you lots of targeted visitors, there is little point to it if they aren’t converting. Do your homework, first, to make sure you are prepared for the new traffic that is going to come in. Since solo ads are usually sent out to thousands of subscribers at once, you can expect to have a surge of traffic in a very short amount of time. If you want to get a good return on your investment in your solo ad, you need to ensure that your site is set up to generate excellent conversions.
You should be writing your ads in a conversational tone. While you should keep the jargon in your ad to a minimum, you still should write just like you talk. Since your goal is to ensure that people can understand you and read it with ease you need to make it as simple as possible and also to the point. You need to use a tone that is appropriate in a face to face conversation and ensure you are using “you” a lot more often than “I”. All you have to do is make sure your sentences and paragraphs aren’t very long and that you are being yourself. Your ads should be as similar in look and feel as possible to articles as this way you won’t be alienating your audience. You can provide important information in your solo ad that is an article and at the end suggest to people to visit your site if they want more information. Due to the fact that their advertisements don’t resemble a sales pitch in any way, shape or form, people have found a lot of success with solo ads.
Overall, the above article clearly shows that if you want to succeed with solo ads, then you have to be prepared to apply these ideas on a consistent basis for results.
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