The best way to achieve top search rankings is by focusing on keyword research. As a search engine optimization consultant, I’ve worked with hundreds of companies that miss the important step of keyword research. Achieving number one rankings is largely based on the competitiveness of the keyword phrase you are trying to optimize your website for. If your competitor is in the top spot with a well entrenched web site, then your chances of out ranking him may be limited.
The first step is finding a keyword that doesn’t have a lot of competition. Once you do, the next step is to make sure that the keyword you’ve selected gets enough traffic. Don’t overlook this important aspect of keyword research. I worked with a company that was proud of their number one rankings. When I did some research to find out the type of traffic they could expect, I found less than one hundred searches each month on the keyword they selected. Even with number one rankings, they would never see the traffic they expected.
Once you have found a keyword that isn’t all that competitive and receives an adequate number of monthly searches, the next step is to thoroughly check out your competition. Google the keyword phrases you want to optimize for a run a back link check on the top three ranked web sites. This will show you the strength of those web sites relative to their search engine ranking. The more links, the more difficult it will be to rank higher than they do without some type of sustained link building campaign.
Once you’ve conducted your keyword research and decided which keyword phrase you are optimizing for, it’s time to focus on optimizing your web pages. This can be done by focusing on on-page optimization techniques and off-page optimization techniques. Start with a well formatted web site that has your keyword phrases in meta tags, page titles, and so on. Then turn your attention to off page optimization which includes building links and getting your site listed in major directories and social media profiles. Add additional link building techniques like bookmarking to enhance the quality of your web pages and web sites.
Your web site optimization strategy should include a plan for the continuous creation of inbound links. Build links too slowly and you’ll never get the authority needed to achieve the number one ranking. Build links too quickly and search engines may think you’re up to no good. If you want to improve your organic search engine results, begin with keyword research before link building. Having the right keywords makes the difference in your overall optimization results. Update your meta tags and web pages to integrate your keyword phrase, focus on link building over the long term, and you’re sure to achieve search engine dominance.
Top search engine ranking secrets are finally revealed. Visit the Internet marketing forum to find out how today’s leading seo experts achieve top search engine rankings. Be sure to check out our SEO training learn seo program available for a limited time.