Banner advertising has been effective since before the internet came along, and with the right knowledge of how to do it you can kill it. Truly, there’s practically an endless amount of traffic you can drive to your offers only when you know what you’re doing. You can start small and build an empire; people have done it. Besides that, you can actually target a large audience with your banner ad at a low cost, when you compare it to other paid advertising methods such as pay per click marketing. Your results depend largely on your knowledge about this type of advertising. What we’re going to do is talk about several banner advertising strategies that you can add to your advertising tool kit.
The copy used on banners is still based on copywriting concepts, so that means you should always include a call to action. Many new advertisers make the mistake of creating a good ad but end up ignoring the call to action. It’s imperative to say: “Click Here, or Go Here Now, or Get More Details Now,” etc. The reason for doing so is that people will respond to what you tell them to do because some will not otherwise know what to do. The rules of copywriting apply here too, even though your ad is mostly made up of graphics. It’s also important to test your banners, and there are methods for rotating banner ads for testing. The graphics have their role to play just like that copy does. The more different your banners are from the sea of banners out there, the better. There are plenty of banners that are designed in the same vein, but the problem is that they are lost among the piles of other banners. When posting your banners on sites, you want them to be seen. The more interactive your banners are, the more engaged people will be and the more success you will find. These ads can be quite lightweight but just as interesting as well. When doing this you will find that your banners generate a better click through rate.
It’s easy to get caught up and you want to get your advertising out there, but just as a reminder be sure to always test out your ad links, etc. You’re throwing money down the drain while you wait for the banner to be replaced and fixed. Check if the link from your ad is going appropriately to the landing page. Another very good idea is to double check in major browsers that your ad looks correct. It’s just a little common sense and so easy to check and take care of before problems happen. If you’re going to make any last minute internal changes, then you have to see to it that your ad isn’t affected by them and is working smoothly.
Make multiple banner designs and perform split testing, and you do want to do that for optimization purposes. You should also rotate banners between web sites because a sites’ traffic will get tired of seeing the same banner ad. After many thousands of impressions, people will most definitely be tired of it, and that’s when you have to change it out.
Banner advertising is a rich and profitable means to gain exposure and drive targeted traffic. Understand that your profits, or lack thereof, will be directly proportional to the amount of time you invest in learning more about banner advertising. Don’t try to do it all in one day, and be patient with the process because it can work for you.
Read here to find out more about SEO Australia! Australian Search Engine Optimization firms know how to successfully target overseas, but the best is to be found right at home in the traditional Aussie culture! Learn how to get a free SEO quote today!