With a wide assortment of lucrative applications, creating an Organic Search Engine Optimization strategy for a web-based company (or ‘e-company). The word ‘organic’ within the context of internet search engine optimization (SEO) means having a websurfer on an online search engine receive ‘real’ results. Compare the ‘real’ SEO results to a common search engine annoyance where websurfers are suffused with random solicitation and annoying ads.
With organic SEO results set up for your business, the benefits are easy to comprehend. Instead of only seeing one’s e-business show up in unwanted advertising results where customers are less likely to actively pursue the services of your e-business, your e-business will be regulated to show up strictly in the results of interested customers. For instance, if you have a e-business that centers on the delivery of flowers and other special-occasion gifts then only deliberate online queries for terms (like “flowers”, “mother’s day gifts”, “birthdays”, etc.) will bring internet customers to your e-business site.
Another added benefit that comes from legitimate SEO results is the power of legitimacy. The internet has been around for over a decade now, and is the primary source for purchase with a lot of younger customers. Hence, they have become familiarized with a lot of the ‘traps’, so to speak, that are involved with internet-based retail. It is painfully apparent to savvy internet customers which SEO results are simply dressed-up advertisements, and it is easy for these savvy customers to completely write off ever doing business with such an e-business as a consequence of the perceived lack in legitimacy.
No seasoned e-shopper wants to do business with an e-company that associates itself with the dreaded ‘spam’ tactics, in general. From the unwelcome emails that are generated by unscrupulous e-vendors (which largely have been regulated to most people’s spam-filter folder to take it out of daily-viewing) it’s plain to see that ‘spam’ tactics has itself become a black-eye on the power of the internet’s ability to successfully sell to customers. Out of that truth comes the need for internet advertising to start treating the e-customer as more than a receptacle for random solicitation.
There are occasional reasons why people would rather use random spam-tactics for their e-advertising, but this is with the understood risks that are associated with spam. For e-retailers that prize exposure over anything else (bad publicity being good publicity and all that) they would take the risk of losing future potential customers via annoying spam ads just to make their company name familiarized in the marketplace. In most cases, e-retailers that actually wish to generate real leads and paying customers will prefer SEO tactics to spam.
Making an analysis of your specific e-company’s market (i. E. If it is a niche market, or a broader industry) is very useful when deciding on an advertising strategy. A new e-company could potentially gain many bonuses with a ‘spam’ tactic in terms of getting their name familiarized (albeit at the risk of alienating a number of potential future clients who dislike spam). SEO tactics could conversely make a person aware of an e-company they had never heard of when doing a specific internet search within competitive retail industries.
The different options for obtaining an optimal internet marketing strategy should be researched before you dive into either SEO or spam-based strategies. The bonuses with an SEO strategy could potentially create lucrative e-business opportunities that sustain your e-company for years, and at the same time counter the negativity that has come to be associated with spam-based advertising with today’s e-customer.