Celebrities always seem to be fair game for the general public. They get rocks and criticism thrown at them all the time. Don’t some folks love it when they fall from grace and show us just how human they really are? While it’s not something that we’d like to happen for brands and companies, it’s still pretty interesting for most people when companies goof up.
It gets easier to throw rocks online where your brand is visible to roughly 2 billion users. From blogs to forums, product reviews to social media sites, online brands are vulnerable to some of the severest criticism that easily cross the bounds of decency into malicious slander and libel. This holds true whether the brand is famous or not.
With fierce competition for product visibility online, its not uncommon for unscrupulous competitors to resort to defamation of character through black propaganda. There are online product reviewers who can be paid to say nothing good about your product in the guise of a product review. Forums, blog sites and social networking sites have made defamation slander even easier for unsatisfied customers and disgruntled employees hiding in anonymity to post nasty things that can really bring your online reputation down.
If left unchecked, slander and libel have a way of sticking to your brand and ruining the reputation you have built over the years. Two things can happen. You can lick your wounds and wait for it to fade away. Keep in mind that there are horror stories about companies who did nothing about all the negative stories floating around about their brand, and have had to close down eventually. A tarnished reputation can be quite impossible to reverse. In fact, when worse comes to worst, about the only reputation management one can do when this happens is to change the name of the product or company along with hiding its ownership.
Take the effort to not let malicious content ruin what you’ve built. It makes more business sense to manage online reputation from the get-go rather than to start again with a new brand. You can opt to ignore a few posts or review that border on slander and libel, but when they don’t go away, you have to be more aggressive before they start to eating away at your reputation.
Getting aggressive can be a matter of filing a lawsuit against the persons responsible for the content. But you can never be sure of winning the case. You can be sure, however, of spending a lot of time and money in the process. Theres a much better way to be both proactive and aggressive. You will need to harness some tools in online reputation management to ensure sustained brand protection.
The most sensible option against defamation slander is to tap into SEO strategies and tools for online reputation management. Do it right from the start to push knock offensive sites down the search result pages where they can no longer do any damage. This is one subtle but cost-effective method which can mitigate the situation at the soonest possible time.
You could learn how this is done, but that takes time you dont have when in the thick of battle. Find a 3rd party SEO professional who is great in defamation slander repair services and you are sure to get your moneys worth. Do it early to insulate your reputation from losing its revenue-drawing magic.
Reach out to Wag the Dog Marketing at (800) 825-9500 to erase scam complaints with 3 easy steps briskly. Wag the Dog Marketing scam complaint removal works superbly.