With the Internet at our fingertips, there are more online businesses offering products and services to users than ever. Since the rise in online shopping and the number of users surfing the Web, defamation of character has popped up in many cases. So how can you protect your name from online offenders?
Defamation of character can be truly damaging and harmful to a company or individual’s image. Defamation of character refers to a written claim or statement or broadcast that can cause a negative impact on a product, service, business, individual, organization, or group. Defamation of character is also more commonly refer to “Libel” or “Slander”. In this case, since we are talking about online images, the offender is known as the “Slanderer”.
Those who commit defamation of character, or who are also referred to as “slanderers” usually consist of competitors, former disgruntled employees, and dissatisfied customers. These are the most common. However, there are also people out there who do it just to get a kick out of it.
Today it is really easy, and even tempting, to fill out the “customer review” section of a website that offers a particular product or service. It is easy to select the amount of stars appropriate when rating a particular product or service. It is also easy to write a comment below stating why you chose the amount of stars.
However, it is most likely more tempting to write a bad review or comments on a product or service you are dissatisfied with. When we are angry with a business or organization, we want them to suffer. We want to tell others why we are displeased so they lose business. Since we are angry, we are more apt to take the time to fill out a customer review form so that others will see and know what kind of pain and suffering we went through. Albeit these facts could be true, it is still considered defamation of character.
So, as a brand manager or business owner, what do you do? You could ignore them and hope that over time they get buried several pages down and no one really notices. But as fast as information travels today, especially if you have an online business, and with the economy the way it is, that is downright risky and dangerous.
Some may believe that a few nasty comments won’t hurt or cause any damage to their business if they have a sound and reputable product or service. Think again. Since online shopping or surfing is at an all time high, you better believe that users are paying attention and listening to those comments.
With the vast amount of online products and services today, defamation of character is nothing to take lightly. One can clearly see how brand managers and business owners need to take their offenders seriously. Search engine reputation management is definitely something worth looking into. It could save your business and help improve marketing.
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