So you have an online business set up and it’s doing well. Do you ever think of its reputation? Do you pay attention to the comments or articles posted about it? If you don’t, it’s fine time you should.
Protecting your online reputation is extremely vital to stay afloat today. Any bad press associated with your business can be nothing short of crippling. You cannot really avoid bad press; dissatisfied customers or evil competitors will say what they want about you. However, there is a way to help weedle out bad press and promote the good.
Blogging can help protect and even save your business. Blogging isn’t just something the kids do today, businesses are getting on board with it too. And there’s a good reason. Think of blogging as a technological marketing scheme. Any brand manager will tell you just how important it is.
Blogging and Service Engine Optimization (SEO) go hand in hand. The blogs you create will show up in search engine results when a user types in a keyword associated with your blog. Obviously, the more blogging you do, the more your business name and image will appear in search engines.
Think of all the millions of users each day who search Google or Yahoo for things. There are probably thousands upon thousands that search a keyword that pertains to your product or service or that shows up in one of your blogs. You will attract more readers and more hits to your site the more your name gets out there.
Not only does blogging improve your credibility and promote your business, it can also attract more readers or interest potential customers, thus increasing your revenue or sponsors. The whole reason you started the business. That’s one easy marketing scheme.
Blogging on a regular basis, either once per week or every day, will also keep those negative posts away. Think about it. The more posts that appear in search engine results, the more it will push any unwanted content down. It can push those comments down up to ten pages, keeping any negative press out of the top search results, thus protecting your reputation.
So don’t let some negative comments or feedback get you down. People and competitors are going to say what they want. But at least you are armed with the power and knowledge to take control of your business and protect its image. Blog your heart out.
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