Discipline and vigilance is required in preserving your positive brand image. This not only helps you attract more customers, but it also convinces your current customers to stay with you. In fact, most companies spend on a lot of advertisements online and offline to keep building their brand with their consumers. Ideally, you’d want to be constantly in their face so they remember you when they have the need of your kind of product or service.
Like it or not, life is all about being judged. As you rise in popularity or success, you will be more under public scrutiny. Let’s face it-the higher your star, the more people will watch your every move just waiting for you to fail. And when you do, it’s like someone exploded a bomb all over the Internet with all the negative criticism. Who cares if the criticism of you or your company is true or not? Public perception is the only thing that matters in the war for clients and market share
Defamation is basically an act carried out by a person intending to malign another party’s reputation. Libel, on the other hand, is defamation via audio, print, video, and just about any format that will be released to a wide audience. Offline, you’re talking about radio, print, and television. Online, it can be in the form of Facebook, Twitter, and Youtube.
Most of the time, defamation of character is driven by jealousy or the desire to get rid of the competition-especially when this type of slander libel is directed towards companies. Because it can scare customers from purchasing from the company, this is typically practiced by retrenched employees, rival companies, and rejected applicants.
When going online, most people are afraid of the following: cyber assaults, phishing, and account theft. But most people turn a blind eye to negative stuff written about themselves or their company. Sure, people are entitled to their opinion. But if your bread and butter relies on your popularity, you may want to reconsider just letting everything sort itself out on its own. Savvy individuals and companies know better. They actively practice brand protection.
Suing the person accountable for the defamation of character is a great idea if it is not done online. For one thing, by the time that you’ve gotten that person to take down the content, you will have to deal with all the copies all over the Internet. It’s so easy to share content nowadays this happens.. this is why brand protection is best done when it’s early.
Why don’t you hire experts that specialize in brand protection repair services instead? Popularity breeds contempt. Getting someone who can push all the negative content down for your keywords in search engines will go a long way in protecting your profits.
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