Salesforce New Community Cloud Brings Big Data Analytics to Entire CRM

SalesforceCC 300x198 Salesforce New Community Cloud Brings Big Data Analytics to Entire CRMIt is not always easy for organizations to stay in touch with customers, partners and employees through home communities. With Salesforce’s new Community Cloud, companies can create their communities, in the LinkedIn style, but for their customers, partners and employees.

Built on the Salesforce Community Cloud Platform – via Connect API – companies can directly connect to Salesforce CRM and data sources and third-party systems. In this way, companies can deliver better service to their customers, more sales through partners and increase employee engagement. Salesforce research shows that digital communities guarantee 48 percent faster problem resolution, a 48 percent increase in employee engagement, 45 percent more customer satisfaction and 43 percent increase in sales through partners.

Community Cloud has a new feature called Targeted Recommendations which seeks to promote user engagement on these sites. The new feature, which is based on algorithms that analyze structured and unstructured data, is designed to bring members of the community the most relevant content, as inputs, resources, files and groups. The community managers can suggest content to specific information or an ad in the news and direct it to a group member type or a specific individual.

The second new feature now available is called Lightning Community Builder and Templates, and allows any business user community to deploy a customized, branded and optimized for mobile devices without the need to seek the help of IT. Companies can use Lightning Builder to create your own custom communities with custom applications. For example, a non-profit institution could build an application to organize volunteer events and incorporate it into the home page of your community.

Finally, Salesforce Connect for Google Drive Files is a new feature that allows community members to share any file created or stored in Google Drive. Thus, a marketing team could share a file from Google with the campaign planning group to easily access and work on it. You can also attach files within Google Drive to a record, as sales opportunities or service case.

According to IDC, the enterprise collaboration market was $ 1.24 billion in 2014, and the market expected to reach $ 3.5 billion in 2018, an annual growth of 23.1%. The sector as defined by IDC includes software for collaboration internally and externally. Other major players such as IBM Connections, Microsoft Yammer, Jive Software, Tibco Tibbr, Zimbra and SAP Jam also have a foot in this market.

Last year, Microsoft and Salesforce have signed a strategic partnership to create new solutions that will enable you to connect the platform and the CRM app to Windows and Office apps. The agreement provides that the Salesforce CRM solution is integrated with the Windows OS, the Azure cloud platform and the office suite Office 365.


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IBM Lays Industry Specific Powerful Behavior Based Predictive Analytics

predictive analytics predictive models 300x183 IBM Lays Industry Specific Powerful Behavior Based Predictive Analytics

Image source IBM

The challenge for organizations is to capture, manage and make sense of their data in real time so that many employees can make better decisions faster. In the course of time, predictive analytics evolve and becomes accessible to all enterprise users, regardless of their industry.

IBM is trying to position the company as the leader in predictive analysis and announced a new set of 20 new predictive analytic solutions unique to each industry. Using the new IBM applications, companies can get quick answers to questions such as how many different color combinations fabrics should we continue to sell in our stores? People who spend time at the table after 20:00 are they more likely to be exposed or late to repay their bank loans? When should we stop the production of an oil well to pump maintenance?

The new generation of IBM solutions can be applied to several sectors – banking, telecommunications, insurance, automotive, energy and other sectors. At the heart of these solutions is a set of data preparation tools for the integration of specific data sources for industry such as pre-built models and predictive analysis of its own, and tables interactive and specific board to help business users to share findings between teams and organizations.

IBM says, “the new solutions draw on company’s vast industry and analytics expertise from over 50,000 client engagements. Each solution includes pre-built predictive analytic modeling patterns and interfaces for focused industry use cases, as well as data preparation capabilities to manage unique data and streamline the collection and preparation of data for analytics. With interactive and role-specific dashboards, business users can share predictive insights across teams and organizations that can give them a deeper understanding of their customers, assets and operations to help them make better decisions and act with greater speed and fewer resources.”

In the area of Banking, the AML Monitoring and Analytics for Financial Services, the Multi-Channel Fraud Analytics and Behavior-based Customer Insight operate, respectively, in terms of mitigating money laundering risks, prevention of financial fraud and customization customer experience.

The Asset Analytics for Rotational Equipment is designed by IBM solutions for the chemical and oil industry and uses the predictive analysis to anticipate operational breaks and enhance the reliability and availability of critical equipment.

In the financial segment, Regulatory Compliance and Control and Trade Compliance Analytics enable better risk management and regulatory compliance and comprehensive view of the market, using analytical capacity.

In the area of consumer products, the technology company has created a solution that you want to study the customers’ consumption behavior and their reactions to certain marketing strategies. The Social Merchandising allows enhancing the operational efficiency of companies that wish to reach a particular group of consumers.

In the sphere of insurance, the IBM Analytics Solution Insurance gives a greater customer experience and reduce the dropout rate, the Producer Life Cycle and Credential Management help insurers automate processes, and the Property & Casualty Claims Fraud enables a more efficient identification and needs of fraud incidents.

For the media and entertainment area players, IBM developed the Behavior-based Audience Insight to a better understanding of their audiences and more efficiently create advertising and marketing campaigns and new content.

In April, following in the footsteps of its closest competitor Microsoft, Amazon announced the Amazon Machine Learning, a fully managed cloud service designed to draw useful information from mountains of data that it is sometimes difficult to exploit, for reasons of complexity, time or energy.


CloudTimes

SAP HANA Dresses for Internet of Things and Predictive Analytics

saphana 300x95 SAP HANA Dresses for Internet of Things and Predictive AnalyticsInternet of Things is a new and hot territory today. In last few weeks, Google has demonstrated its interest in the IoT market with project Brillo, a project to connect any device used, not only smartphones, tablets, computers and smartwatch, but also those that are part of everyday life such as home appliances, cars, surveillance systems etc. Cisco also announced the addition of 35 new members and new Intercloud initiative for the Internet of Everything market.

Now, SAP plans to offer companies better tools for big data and the Internet of Things. The latest version of SAP HANA called Service Pack 10 (SPS 10) allows customers to communicate with objects connected to the scale of the business and more efficiently manage large amounts of data. The function of synchronization of remote data, which can synchronize the data between the enterprise and remote sites to the network edge, is one of the most notable innovations in the new version.

Developers can now build IoT Mobile apps and generate large volumes of data that take advantage of the data synchronization distance between the company, and Hana remote locations via the integrated SAP database embedded SQL Anywhere technology. So some data previously scattered in various production areas such as restaurants, and remote locations such as gas stations, vending products, and other sources can be traced, be accessible and re-injected more easily.

This concerns the applications of the Internet of Things, for example, the analysis of data from sensors in the field to better plan preventive maintenance actions that avoid the occurrence of faults. Moreover, the extensive capabilities of integrating Hana data is compatible with the latest Hadoop distribution Cloudera and Hortonworks. Among other remarkable features are the faster data transfer with Spark SQL and the ability to move data between storage tiers.

The opening up to the IoT not only about SAP SQL Anywhere. HANA sees improved other related functions such as streaming data from thousands of sensors in the field and their peaks of transmissions. There is also an architecture IoT layered in which some devices are the gateway and pre-process the events of their area to a deputy before transferring the data to HANA.

Also, SAP expanded language support for the Texanalyse to 32 languages. The SAP HANA text mining now supports SQL syntax. Thus, it will easier for developers to write new applications based on text mining.

SAP has also evolved the analysis capabilities of its software, not just in the core of its Hana platform, but also in its predictive analytics portfolio. For example, version 2.2 of the SAP Predictive Analytics suite has been modified to accommodate large data sets that can be used for predictive modeling.

Its automatic predictive library has been enriched by a large number of algorithms. Other more oriented enhancements such as integration of R model comparison capabilities are also included in the new additions.

In March, IBM announced investment of $ 3 billion to set up a new dedicated business unit for Internet of Things. The new offer is initially aimed at companies with tourism market, logistics, insurance, public services, transport and retail. Samsung also announced the launch of SmartThings Open Cloud and Artik platform, which will help developers create innovative products and services for the IoT using their connected devices.


CloudTimes

Salesforce Expands Data Analytics to Next Generation Business Apps

Wave Sales Overview1 225x300 Salesforce Expands Data Analytics to Next Generation Business AppsIn many popular consumer applications a user can take immediate action if he has obtained important information from large amounts of data. For business applications, it appears that, directly taking action in response to a data analysis not so easy. This often occurs because the analysis may be not coming from relevant data sources or because it directly not linked to the tasks. The result is sluggish business decisions at the expense of the operating results.

Salesforce.com has set the goal of providing businesses with a more user-friendly analysis tools for the reason mentioned above. Last week, the leader of the CRM service provider has unveiled a series of apps tailored to specific activities or roles. Among them is the introduction of Sales Wave Analytics, a tool for business, which will be the first to be delivered.

Earlier this year, Salesforce.com had already made a series of updates for its mobile platform Wave Analytics Cloud, and last month the company had added a new tool focused on big data. This time, the latest round of Wave Analytics Apps applications is intended to extend the cloud analytics capabilities by providing the prepackaged templates that can meet specific needs according to use, with the ability to provide a meaning data appropriate to the context.

The applications instantly integrate CRM data in appropriate role models to accelerate deployment. They will also highlight the historical trends and making full year comparative from any terminal. Because Wave Analytics Apps applications are built natively on Salesforce1 platform, predefined data flows will not only postpone automatically, but also to update all parameters associated with these changes in Salesforce.

Sales Analytics Wave is the first app in the series delivered by the firm. It will allow business to benefit from new forecasting management tools, sales pipeline, performance and more. Preconfigured templates included in the application will allow users to explore all Salesforce sales data. It will cover sales pipeline management and forecasting so that they can give access to quarterly results and will allow to follow team performance.

The top management of the business operations may, for example, use this tool to have a real-time analysis of sales pipeline and cross this information with the sales performance of products directly from the mobile phone to determine if these forecasts should be revised or not.

The Sales Wave Historical Analysis function allows sales managers themselves to create the database in no time from any device with an analysis of historical data. As a result they no longer have to wait for the results of business analysts.

The Wave platform is vertically integrated with Salesforce’s cloud analysis platform. In addition, the data does not need to be sorted for analysis, because the Wave platform includes a schema-free architecture. This allows all employees to intuitively explore full datasets and display the results in dashboards and graphs.

The tool will be available on iOS for iPhone, iPad and even Apple Watch. Additional languages ??and other compatible devices will be added to the list later.


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Amazon Cloud, Analytics Help Researchers Fight Famine

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Researchers in the US and China explore rice genomes with AWS analytics tools to develop drought and disease resistant crops.
InformationWeek: Cloud

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