Salesforce New Community Cloud Brings Big Data Analytics to Entire CRM

SalesforceCC 300x198 Salesforce New Community Cloud Brings Big Data Analytics to Entire CRMIt is not always easy for organizations to stay in touch with customers, partners and employees through home communities. With Salesforce’s new Community Cloud, companies can create their communities, in the LinkedIn style, but for their customers, partners and employees.

Built on the Salesforce Community Cloud Platform – via Connect API – companies can directly connect to Salesforce CRM and data sources and third-party systems. In this way, companies can deliver better service to their customers, more sales through partners and increase employee engagement. Salesforce research shows that digital communities guarantee 48 percent faster problem resolution, a 48 percent increase in employee engagement, 45 percent more customer satisfaction and 43 percent increase in sales through partners.

Community Cloud has a new feature called Targeted Recommendations which seeks to promote user engagement on these sites. The new feature, which is based on algorithms that analyze structured and unstructured data, is designed to bring members of the community the most relevant content, as inputs, resources, files and groups. The community managers can suggest content to specific information or an ad in the news and direct it to a group member type or a specific individual.

The second new feature now available is called Lightning Community Builder and Templates, and allows any business user community to deploy a customized, branded and optimized for mobile devices without the need to seek the help of IT. Companies can use Lightning Builder to create your own custom communities with custom applications. For example, a non-profit institution could build an application to organize volunteer events and incorporate it into the home page of your community.

Finally, Salesforce Connect for Google Drive Files is a new feature that allows community members to share any file created or stored in Google Drive. Thus, a marketing team could share a file from Google with the campaign planning group to easily access and work on it. You can also attach files within Google Drive to a record, as sales opportunities or service case.

According to IDC, the enterprise collaboration market was $ 1.24 billion in 2014, and the market expected to reach $ 3.5 billion in 2018, an annual growth of 23.1%. The sector as defined by IDC includes software for collaboration internally and externally. Other major players such as IBM Connections, Microsoft Yammer, Jive Software, Tibco Tibbr, Zimbra and SAP Jam also have a foot in this market.

Last year, Microsoft and Salesforce have signed a strategic partnership to create new solutions that will enable you to connect the platform and the CRM app to Windows and Office apps. The agreement provides that the Salesforce CRM solution is integrated with the Windows OS, the Azure cloud platform and the office suite Office 365.


CloudTimes

What If the Entire World’s Population Lived in One City?

What If the Entire World's Population Lived in One City?

Here’s a thought exercise that starts getting kind of gross the deeper you dive into it: what if the entire world’s population lived in one city? What would that city look like? How big would the city be? Or how small can you pack it? Is it even possible? RealLifeLore says that you can fit 7.4 billion people into a city as big as Palestine. Which is, like, basically a bit bigger than the state of Delaware.

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Beyond Netflix: Here’s the entire alphabet in corporate logos

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A brand logo is the face of a corporation — a combination of colors, typefaces and simple shapes designed to make an image or feeling stick in your brain. 

So when those familiar icons are given a facelift, people take notice.

Netflix quietly rolled out a new emblem on Monday with a narrow red capital “N” set against a black background.

A flurry of opinions immediately followed on social media. As of Monday afternoon, the closest thing to a consensus seemed to be a general feeling of “meh” toward the new design.

To add some context to the discussion, Mashable decided to round up some other well-known brands that are recognizable by the first letter of their names alone — one for each letter of the alphabet.    Read more…

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