Salesforce New Community Cloud Brings Big Data Analytics to Entire CRM

SalesforceCC 300x198 Salesforce New Community Cloud Brings Big Data Analytics to Entire CRMIt is not always easy for organizations to stay in touch with customers, partners and employees through home communities. With Salesforce’s new Community Cloud, companies can create their communities, in the LinkedIn style, but for their customers, partners and employees.

Built on the Salesforce Community Cloud Platform – via Connect API – companies can directly connect to Salesforce CRM and data sources and third-party systems. In this way, companies can deliver better service to their customers, more sales through partners and increase employee engagement. Salesforce research shows that digital communities guarantee 48 percent faster problem resolution, a 48 percent increase in employee engagement, 45 percent more customer satisfaction and 43 percent increase in sales through partners.

Community Cloud has a new feature called Targeted Recommendations which seeks to promote user engagement on these sites. The new feature, which is based on algorithms that analyze structured and unstructured data, is designed to bring members of the community the most relevant content, as inputs, resources, files and groups. The community managers can suggest content to specific information or an ad in the news and direct it to a group member type or a specific individual.

The second new feature now available is called Lightning Community Builder and Templates, and allows any business user community to deploy a customized, branded and optimized for mobile devices without the need to seek the help of IT. Companies can use Lightning Builder to create your own custom communities with custom applications. For example, a non-profit institution could build an application to organize volunteer events and incorporate it into the home page of your community.

Finally, Salesforce Connect for Google Drive Files is a new feature that allows community members to share any file created or stored in Google Drive. Thus, a marketing team could share a file from Google with the campaign planning group to easily access and work on it. You can also attach files within Google Drive to a record, as sales opportunities or service case.

According to IDC, the enterprise collaboration market was $ 1.24 billion in 2014, and the market expected to reach $ 3.5 billion in 2018, an annual growth of 23.1%. The sector as defined by IDC includes software for collaboration internally and externally. Other major players such as IBM Connections, Microsoft Yammer, Jive Software, Tibco Tibbr, Zimbra and SAP Jam also have a foot in this market.

Last year, Microsoft and Salesforce have signed a strategic partnership to create new solutions that will enable you to connect the platform and the CRM app to Windows and Office apps. The agreement provides that the Salesforce CRM solution is integrated with the Windows OS, the Azure cloud platform and the office suite Office 365.


CloudTimes

Salesforce Expands Data Analytics to Next Generation Business Apps

Wave Sales Overview1 225x300 Salesforce Expands Data Analytics to Next Generation Business AppsIn many popular consumer applications a user can take immediate action if he has obtained important information from large amounts of data. For business applications, it appears that, directly taking action in response to a data analysis not so easy. This often occurs because the analysis may be not coming from relevant data sources or because it directly not linked to the tasks. The result is sluggish business decisions at the expense of the operating results.

Salesforce.com has set the goal of providing businesses with a more user-friendly analysis tools for the reason mentioned above. Last week, the leader of the CRM service provider has unveiled a series of apps tailored to specific activities or roles. Among them is the introduction of Sales Wave Analytics, a tool for business, which will be the first to be delivered.

Earlier this year, Salesforce.com had already made a series of updates for its mobile platform Wave Analytics Cloud, and last month the company had added a new tool focused on big data. This time, the latest round of Wave Analytics Apps applications is intended to extend the cloud analytics capabilities by providing the prepackaged templates that can meet specific needs according to use, with the ability to provide a meaning data appropriate to the context.

The applications instantly integrate CRM data in appropriate role models to accelerate deployment. They will also highlight the historical trends and making full year comparative from any terminal. Because Wave Analytics Apps applications are built natively on Salesforce1 platform, predefined data flows will not only postpone automatically, but also to update all parameters associated with these changes in Salesforce.

Sales Analytics Wave is the first app in the series delivered by the firm. It will allow business to benefit from new forecasting management tools, sales pipeline, performance and more. Preconfigured templates included in the application will allow users to explore all Salesforce sales data. It will cover sales pipeline management and forecasting so that they can give access to quarterly results and will allow to follow team performance.

The top management of the business operations may, for example, use this tool to have a real-time analysis of sales pipeline and cross this information with the sales performance of products directly from the mobile phone to determine if these forecasts should be revised or not.

The Sales Wave Historical Analysis function allows sales managers themselves to create the database in no time from any device with an analysis of historical data. As a result they no longer have to wait for the results of business analysts.

The Wave platform is vertically integrated with Salesforce’s cloud analysis platform. In addition, the data does not need to be sorted for analysis, because the Wave platform includes a schema-free architecture. This allows all employees to intuitively explore full datasets and display the results in dashboards and graphs.

The tool will be available on iOS for iPhone, iPad and even Apple Watch. Additional languages ??and other compatible devices will be added to the list later.


CloudTimes

Salesforce to Buy Demandware for $2.8 Billion

With its latest acquisition, Salesforce gains an established e-commerce platform to compete in the multi-billion dollar digital commerce industry.
InformationWeek: Cloud

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