When you begin a conversation about organic search engine optimization one of the first topics is always content, which stands to reason because content really defines a lot of what a web page is. The weight that search engines place on the page content, articles, blog posts, etc. is much more than other things like Meta and image titles. The fact is that search engines are very thorough in their analysis of every page that they crawl means that you have to be extra careful about your content.
For the most part the algorithm that the search engines use to rank pages takes all of the content and some small portions of other elements to create a data map. This map then determines how the site ranks with the dynamic search questions that users input to the engine. Most technical people call these semantic maps, and they supply information that show the relationship between your content and the search strings to regulate which pages match which results best.
If you want a head start on organic search engine optimization, it always pays to tailor your content to the specific groups that you expect to be interested in your content. The content should be well written and sounds like a person of authority on a specific subject. The more a reader feels like you are speaking directly to them, the better chance you have of hooking them together, which counts as organic search engine optimization.
When there is no semantic match for the search query, then your website is going to sink to the bottom of the relevancy pile faster than a brick in salt water. If your intended audience was searching for something that you could have helped them with, then that is bad news for your website. This is why it is vital to makes sure that your themes, content, and even the individual words you use are chosen very carefully to avoid any potential problems.
When the search engines verify the query against its index, any duplicate content will be immediately dismissed, which can be a problem on pages where you are simply trying to describe the same kinds of products, but you have to make sure that each page is unique, or else half of your website might be marked as duplicate content and removed from the results pages.
Organic search engine optimization is not easy, and it takes a certain measure of skill to avoid writing specifically for the search engines. You must put a great deal of emphasis on putting out content that is designed and written for a human audience. When the content is produced properly, you will rarely have to lace the content with keywords in order to gain exposure among the search results – it will come naturally over time.
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