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This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.
The rise of social media has given consumers more power than ever before, arming them with a platform where they can engage brands in real time. This has created a shift in marketing. While traditional tactics involved pushing out brand content with little focus on creating conversations, new campaigns tap influencers to engage with consumers and create brand loyalty among them.
In spite of the positives, the rise of influencer marketing has also led to many questions, like how to select the right influencer agency or measure ROI. Here are the five most important things to know before you begin your first influencer campaign Read more…
This sponsored post is produced in association with Citrix GoToWebinar.
Here you are again. Refreshing your website for the millionth time to see if anyone shared or commented on your week-old post. No matter how much effort you put into your post, your readership refuses to grow.
Don’t blame the audience. The reason why no one is reading your content is because you’re neglecting key strategies that will help make your work go viral. And with new websites and blogs opening up everyday, you need all the help you can get.
Headlines can make or break your content
According to Copyblogger, an average of 8 out of 10 people will read the headline copy, but only 2 out of 10 will read the rest of the article. If the reader finds your headline boring, he won’t be motivated to read the rest.
Upworthy suggests in its “How To Make That One Thing Go Viral” slideshow to write out 25 headlines for an article. The exercise helps dump out the crappy and predictable headlines and churn out the clever and exciting one hiding in your head.
When writing out one of those 25 headlines — or 10 if 25 is daunting — think about making your headline emotional. CoSchedule states headlines based on emotions, such as happiness or anger, perform the best on social media.
There’s even an online tool to judge how emotionally invested your headline is called the Emotional Marketing Value Headline Analyzer. It categorizes your headlines in three categories: Intellectual, Emphatic, and Spiritual. This is useful in deciding which headline would best suit your target audience, or which type performed the best on them. If your audience prefers headlines that evoke reasoning or careful evaluation, then you need to aim for the best Intellectual score.
Certain words also contribute to viral success stories, as shown in this 2013 analysis by Iris Shoor.
Headlines with the words “no,” “without,” and “stop” generated strong shares. Continuing the thought, albeit in a darker way, “kill,’ “fear,” “dark,” “bleeding” and “war” contributed to top shares. If you don’t feel like turning your content into a horror show, other successful words used in high-sharing posts are “smart,” “surprising,” “science,” “history,” “hacks,” “huge,” “big,” and “critical.”
Producing content people want to read
A good post should be easy to read — not filled with never-ending walls of text. It’s why numbered or bulleted lists are favored by online readers: they’re easy to spot out and digest. The same is true for subheadings which make it easier for viewers to comprehend detailed posts.
Searching for what’s trending online is one way to gain attention and Quora is an ideal tool for this situation. Quora allows you to search any topic your target audience might be interested in based on popularity and quality. For example, let’s say you want to write about the travel business, but not sure how to go about it. One popular thread on Quora talks about which airline or domestic travel is best for going to India. You can use this thread to write an article about your own travels to India, or name airlines that share the positive qualities users were looking for.
BuzzSumo is another useful tool for topic scouting. It not only lets you see which topic performs best on social media, but lets you see how well your competitors did discussing the same topic as well — very helpful in deciding which topic and approach would be best for your readers.
Most importantly, seeing the common trends regarding your niche allows you to think of ways to make your approach unique from everyone else.
The simplest and often overlooked way to finding out what your audience wants is to merely ask them with a short survey, newsletter, or social media question.
Get social media to work harder
Beyond owned properties, it’s essential to distribute your content effectively, and, of course, social media is a must. But there are best practices you might be ignoring.
Plus, not only does your content get a huge boost in distribution across social media channels, but social can improve your content in search. According to Branded3, URLs receive significant lift in Google rankings when they’re shared on Twitter. URLs with over 7,500 tweets almost always rank inside the top 5 results when people are searching a topic you may have written about.
But how should you compose your social media posts?
Based on this infographic by Kevan Lee, the most popular social media posts had these ideal character counts:
- Twitter: 71–100 characters
- Facebook: 40 characters
- Google+: 60 characters
- LinkedIn: 80–120 characters
There are other factors to consider in catering to certain social media markets. Hootsuite researched the demographics associated with each social media account and her are some of the results:
- 38 percent of internet users access social media through mobile
- 54 percentof Millennials use LinkedIn for industry news and advice
- 76 percent of Tumblr and 74 percent of Instagram users are teens
With this kind of intel in hand, you’re then equipped to target and segment your audience using the most appropriate platform. You might use Instagram for a promotional contest targeting teens and young adults, Twitter to drive general mobile traffic to your blog, or LinkedIn to share opportunities or guidance related to your industry. Mobile users are also more likely to browse during 8-8:30 a.m. and 12:30 p.m. And for businesses catering to families or food and beverages, Pinterest is the perfect social media platform.
Building an online presence requires you to be intriguing, consistent, relevant, and conversational. Engaging with other social media personalities gets your name out in the public and possibly a recommendation — so having an influencer strategy is important. It also lets your followers know that you’re the real deal and not a robot behind a keyboard.
User-submitted websites like Reddit, StumbleUpon, and Digg also expose your work to new people, so try to stay active on them as well.
Don’t ignore metrics
The only way to optimize and improve content over time is to measure and analyze. Tools such as Google Analytics lets you track how many visitors you received on your site and how well certain posts and keywords related to your niche performed. Furthermore, it breaks down your readership by age, gender, and region. Performances on different browsers and desktop and mobile are also monitored, helping you decide how to better optimize your site for readers.
Viral content isn’t easy to make, but it’s not impossible. Creating great headlines, posts, and online presence is fundamental to your success.
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Employing a web hosting reseller program helps in achieving the business bottom line with admirable excellence if one is willing to fully utilize the opportunities it brings. Here are some of the proven tips and strategies that often makes one have good flow of income by employing this successful online practice and bring the business to the next level for greater profitability.
Get started on making thousands of dollars, you will need to have somebody out of the parent company to behave like a referral partner since using this method there won’t be any need for running accounts for customers. It may help one to start earning commissions from the referrals through those who are signing up with the company.
It is also important that one starts small. All that is required to get started is a computer and an internet connection. It’s not one of those investments that requires one to have megabucks so as to make any tangible progress. All one needs to have is the technological knowledge on how to operate the application.
These easy-to-meet requirements ensure that there is no time wasted but, one is able to acquire a web hosting reseller account and resell the web space immediately. It therefore becomes one of the simplest and cheapest ways of generating an income while still gaining experience in building a wide clientele.
It is always good to see far even as one starts small. This should involve strategizing on how to acquire a server as one way through which one will be able to have a greater share of profits. This however, also comes with a great deal of responsibility in terms of maintenance, repair and back up. It is therefore, prudent to think of this option when one has enough confidence that it will be easy to handle all these technical requirements.
You should also know that it is important to have a feasible marketing and sales plan from the outset that one should adhere to, and remember to be consistence. Another thing you should take note of is the fact that your resellerhosting business will not be successful if there are no customers. Consequently, you should know your customer base, and also have an effective way of getting to them. If you do not have these essential ingredients together, your business objectives will fail.
One should have a well optimized website for the reseller hosting business, remember you are in the business of providing web hosting to alot of people. You should also run a creative advertising campaigns that will reach the target market. The site should be well designed and also contain quality content and attractive features that will grab the attention of the visitors. This is also where one needs to come up with a billing system in which one will be receiving payment.
It is very important that one seeks help and guidance when things get rough. This should also go in line with getting as much customer feedback as possible. The internet is wash with free advice where one can get ideas on how to adopt the best approach that will suit their individual purposes. It is also good to note that one might at times have to try out different approaches before finding the most appropriate resellers hosting strategy.
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