The Myth of Keyword Density in SEO

The process of improving ranking in search engine results is called Search Engine Optimisation (or SEO). It is uses techniques both on and off your site to make your website link appear higher in search engine results through keyword use. These keywords are related to your products, services and web content. Nobody has a breakdown of the Google algorithm and how it actually works so there are many SEO myths that circulate the web.

The process of improving ranking in search engine results is called Search Engine Optimisation (or SEO). It is uses techniques both on and off your site to make your website link appear higher in search engine results through keyword use. These keywords are related to your products, services and web content. Nobody has a breakdown of the Google algorithm and how it actually works so there are many SEO myths that circulate the web.

One such myth is that of keyword density. Searching “keyword density,” in Google itself will reveal a whole host of different websites claiming different things about this so called keyword density rule. Some go as far as to give exact figures, for example that your main target keyword should make up 4% of your homepage content, for example. This is, without doubt, an absolute myth.

But what makes us so sure that there is no truth to this? Well, firstly, Google publicly asks people to make their website informative or entertaining for humans – not for bots! I don’t think humans particularly care on the percentage of words that relate specifically to your primary product or service, do you? They’re unlikely to count and even less likely to care. Instead, all they want is to read unique, informative content that tells them exactly what they wanted to find out by landing on your website.

To ensure that your content is enjoyable for humans, make sure your keywords are always relevant to your site. If for any reason your current keywords are not naturally suite for your site, make amendments as soon as possible! Natural content is key to getting the SEO results you need for your website.

Search engines (including Google) actually condone what is known as “keyword stuffing”. Keyword stuffed content and keyword rich content are entirely different and Google places much more emphasis on the latter. Interesting, well structure content is what any web owner should focus on. If your content is relevant, interesting and has a few key words that are suited to your content this will help your SEO immensely.

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