This is section 2 of a two portion series. To view the complete document, go to anthonynunes.com.
Although we all desire to optimize our website for as many search phrases as possible, a lot of people make the error of focusing the attention of all their search terms onto an individual page such as the home page. Whilst the home page may in fact be the leading draw for a decent percentage of your key phrases, it’s very essential that you disperse the work all around. You will need to utilize other pages to rank for certain keyword phrases, ideally with page content that pertains to the particular keyword. If you do not have webpages that can be used for specific keywords, then establish them.
So now that you possess your list of keyword phrases, let’s optimize your site for each of them. You will find 5 principal places where your keywords ought to be incorporated. The file name (url), the page title, the page description, the keywords description and lastly, inside the content of the page. Ensure you don’t go beyond search engine length specifications for the title or description. If examine search engine results for any niche, you will realize that numerous unaware site owners break this guideline constantly. It is not a major dilemma nevertheless a clean title and description is preferred.
Additionally always make sure to not go crazy with the repetitiveness with the keyword phrases. Include your keyword inside the title once, once or twice in the description and a number of times on the page and among those instances having a header tag. When naming your file, makes use of the keyword phrase as the file name. If for example your search phrase is “new york city apartment rentals”, then you will want to name the url page per se: new-york-city-apartment-rentals.html.
This specific inner website page optimization methodology becomes especially important once you embark on your backlink building effort. Google wants to see a website popular throughout, not just the home page. So when you go on your objective to construct one way top quality links, you will be doing so not merely for the home-page but also your internal pages. This kind of link-building is often times known as “deep link building.”
Now the final period starts; your link building strategy. This is actually the most important aspect to ranking high in the major search engines and in all likelihood the most difficult and time consuming. Link building is definitely an on-going thing that shouldn’t stop, unless you no more worry about attaining more visitors. To position well for higher level words will need you to acquire hundreds or more likely 1000s of one-way inbound hyperlinks.
Every link is a great link. However, you really need to target two critical factors, acquiring hyperlinks from pages which have comparable subject material to your site and building back-links from web-sites that on their own have a very large number of links pointing to them. Should a widely used site links to you versus some unknown site concealed inside the far reaches of the internet, which do you consider Google will allocate more worthiness to? You got it, the widely used site. Just like high school, whenever you hang out with the popular kids, you also will become popular 😉