If you’ve been beating your head on the wall with Google AdWords, then we hear you; most of the time frustration with it is due to simple mistakes. In order to truly become successful with AdWords, you need to know how to dodge these mistakes. Given below are 3 AdWords mistakes you should look out for.
Not setting your daily budget high enough is the first mistake you must avoid. Don’t believe the assumptions of others who may advise you to set your budget low in order to gain information on what’s working and what’s not. Even with targeted keywords your ads won’t even be seen if your budget is set too low. So when your ads are not even showing up, how will you be able to garner enough clicks to test out your ads? You should increase your daily budget in order to be sure your ads are bringing in the performance information you really need. As soon as you’ve discovered which ads are converting and what offers are making the best effort for you then you can lower the budget accordingly.
The first AdWords mistake is ignoring what successful advertisers do in their practices. When you go online and research your niche market, you’ll realize that your competitors are already using AdWords to drive traffic. We recommend avoiding the blatant copying of other ads because it’s counter-productive; instead, study the best ads and emulate them – try to understand what’s going on. But when you study your competitors, you’ll come to realize certain things that you can include in your campaign to make it successful. If you watch ads for long enough, perhaps a month, then you’ll most likely see certain ads that are still displaying; those are making money. It’s really not hard to figure out why an ad is so effective, but you do need to know which ones are so you’ll know whether or not to bother studying them. Just about anything can be improved upon, and so that is your ultimate goal by learning from others. Overall, you’ll see an increase in your conversion rate when you take this one step.
It’s a mistake to ignore your landing page and focus only on the ad. Your ads and your landing or site pages must be related/relevant to your PPC ads and keywords. There are still people, presumably, that drop the ball a bit in this department. After all is said and done, if things are not right, then you can count on your click throughs leaving your site.
No matter whose PPC platform you’re using, you can save money and make more of it by leveraging the filtering power of negative keywords. Let’s face it, you would never want any of your AdWords campaigns to bomb or prove to be a loss. Failing to use them will ultimately lower your CTR, and your CPC will increase. You can effectively save money while making more by having the biggest list of negatives you can create. Negative keywords act like a filter, so what that means is more highly targeted traffic. It’s really easy to use Adwords, and you’ll see a link that asks you if you want to add negative keywords to your campaigns. What happens is your ad will not display when any of your negatives are included in a search term. Your raw keyword lists will very likely contain many possible negative keywords. There really is almost no end to the list of negatives you can find, you merely need to keep an eye out for them.
Take extra care when you’re building your ad groups, and we’re talking about the keywords and phrases you choose. You can accidentally pull in traffic that really is not in your market, and you do that with your matching selection and keywords. You should refine your keywords so they are buying keywords and there’s no question about anything.You need to have even emotions, and don’t be tempted by high traffic volume, only. This is the case in which you can very easily show your ads to the wrong market.
Keep these tips in mind so you won’t make unnecessary Adwords mistakes, and do remember to get additional training on how to do PPC advertising. Just try to keep these items in mind, but do not be afraid to make mistakes because everyone makes them.
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