It’s only been a few months since Facebook enjoyed the same popularity that Twitter is enjoying now. Twitter, which has been around for quite some time, is now catching on as a promising online marketing tool. This is the reason why there are many business owners who are driven to learn how to use twitter for marketing. Do you know how this social networking website works? Do you have any idea how it can help your business grow?
It’s not difficult at all to figure out how to use twitter for marketing. Even a fifteen-year-old who’s a bit familiar with the culture of micro blogging will probably get good at advertising through twitter in no time. Twitter runs on “micro blogs” or shout-outs which are 140 characters short or shorter. This means that aside from learning how to compress your messages, you should also time message pushes well so that it doesn’t appear like you’re flooding your contacts’ newsfeeds. Composing messages in two sentences or less can be challenging for PR people who are used to press releases containing around 500 words or more.
Still, knowing how to use twitter for marketing is a worthy endeavor. There is, after all a reason, why twitter is so popular today. Social media tools reflect the attention span of the general population. Most of us are too busy to sift through more than one or two sentences at a time. When you know how to use twitter for marketing, you’re basically edgier as a marketer because you can tap into a market that’s hard to catch up with. When you’re able to send messages in 140 characters or less, you’re effective and engaging.
Being able to compress messages in 140 characters or less isn’t the only thing you should master when you’re learning how to use twitter for marketing, though. You also have to have impeccable timing. Sending too many messages containing the same information can make you sound like an internet robot. This is a big turn off in any internet media sphere. People who engage in social media networks “connect” with other people online because their lifestyles make it hard for them to see and talk to their loved ones in real time.
As long as you’re able to establish this kind of intimate connection with your contacts, you’re safely on your way to learning how to use twitter for marketing. But how can you possibly be “intimate” with your contacts and still be able to actively promote your products and services? Timing is everything. By alternating sales message pushes with pushes for more personal (read: useful and attractive) messages, you’ll be able to keep up the “friendship” between you and your intended clientele.
To be more precise, have at least four message types lined up while you’re learning how to use twitter for marketing. Your first message can be an event announcement, followed by a link to a useful article, followed by a catalogue announcement, and finally, a motivational quote. When sales tweets are padded by these “personal” tweets, your marketing efforts would be welcomed by most followers. Just keep on being sensitive to what you followers need and you’ll know how to use twitter for marketing even while you’re blindfolded.
Alternate these message types throughout the day and soon, you’ll know how to use twitter for marketing like you’ve been doing it your whole life. It’s actually easy and very useful too. Once you know how to use twitter for marketing by heart, you’ll double and even quadruple your client base.