A clean and healthy product image is fundamental in any business. Nobody in his right mind pays top dollar on a product brand with questions about its reputation. And if a brand is as notoriously flawed as a 1976 Ford Pinto, you cant sustain market patronage for long. You might as well put out a new brand to reclaim your reputation, once you’ve done it right the second time. In fact, its easy to understand why the Pinto name didn’t last more than a few years while a name like a Corolla has survived decades.
Your brand reputation not only guarantees respect from your market, which eventually translates to revenues. More than this, when the going gets tough and low sales leads your company being bought out by a competitor, your brand reputation can net you a windfall. That became clear when HP bought the Palm brand of cell phones for $1.2 billion, or when Tata Motors bought Jaguar and Land Rover from Ford for $2.3 billion. But can you find a buyer for a company whose brands have little or no sales? Chances are, you wont find anyone.
In the age of the internet, a presence in cyberspace now brings in as much revenues as traditional market channels. But along with an instant global market reach, your reputation online can be subject to all sorts of unfounded hearsays, negative rumours, unflattering product reviews, bad mouthing from disgruntled customers, employees, and even competitors in blogs and forum posts
You may choose to disregard these. Besides, they can vanish as quickly as they appeared especially if these are just a few ramblings of some unknown individual. But if you get caught in a whirlwind of slander and libel, you could be in big trouble. For one thing, do not allow it to remain out of control and unmanaged since it can cost you your company.
Some people choose to manage this problem through the justice system. A threat to file a case against the people or person responsible for the offensive content might change their minds. But really contemplate when thinking about doing this, since it can harm your and your brand more than you can imagine. It’s possible you could win the battle but your brand may not win the war. In fact, you may even lose a lot of customers while it is ongoing.
That is why some organizations prioritize brand protection and hire search engine professionals whose main goal is to manage online reputation for the company. Some companies will try to do this themselves, but they soon find themselves in over their heads so it might be best to just go ahead and hire people who specialize in manage online reputation repair services. These people harness search engine reputation management techniques to keep the bad content out of the Top 50 search results.
Managing web reputation means being proactive rather than reactive. Using proper SEO methods can guarantee that all the negative articles or reviews get pushed 5, 7, or even 10 pages down search results.
What does online reputation management mean? It is really all about safeguarding you and your brand. The earliest time that you can detect and do something about the negative online content about your brand floating around the web, the better. Hire search engine optimization experts who are expert at manage online reputation repair services help you with reputation management.
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