Backlinks — it may be a term you’ve heard a bit about with regard to SEO and search marketing. This is the second article in the Website SEO Austin series. It will give you an overview of what backlinks, how to achieve them and how to make them work in getting your site to the top of related Google searches.
Backlinks — what are they and what do they have to do with Austin website SEO? A backlink is simply a one-way link from one site to another. They are extremely important in the world of SEO, and the more backlinks a site has the better. High-quality and numerous backlinks give a site credibility in the eyes of Google and the other search engines. And they play a critical role in determining where a site ranks for a particular search term.
Alright, so backlinks are a good thing. Now, how do you go about getting them? First, it’s important to know that all backlinks are not the same. Google’s system of page rankings for sites — named after co-founder Larry Page — gives higher credibility, or Page Rank, to sites that are older, have lots of content and are very credible. It is best to get backlinks from sites with a very high page rank, but it is not always possible to do so.
One great way to achieve backlinks for Austin website SEO is through a concept called “article marketing”. Sites such as ezine articles and others are a way for authors to create relevant articles about their products, services or industry and have other sites republish the articles with backlinks to the author’s site. This is a great way to achieve backlinks.
This is a great way to achieve backlinks. The only drawback is the large amount of time required to create and submit articles to the many different article directories. For website SEO Austin, we have formulated ways to quickly and easily build many backlinks using article marketing.
There are actually many ways to generate backlinks for your site that will give you the SEO strength you need. A few include video marketing on youtube with backlinks to your site, using social media sites like Facebook and Twitter and manually commenting on related blogs with links back to your site. And of course, there are things you’ll want to stay away from — like sites that can actually damage you with a backlink. We’ll be covering these and other ideas around backlink strategies in upcoming Website SEO Austin articles.